This lawyer’s billboard was cleverly designed to go viral but is also well designed with a simple message and not much text on the Billboard, so it’s easily read and understood while driving by in three seconds. The billboard, for a divorce lawyer in Albany, NY, shows the wedding ring finger extended but made to […]

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With the recognition that a brand name or trade name is important for business, there is a trend among large prestigious law firms and even some smaller law firms to rebrand their law firm name to one that is good for branding. What’s good for branding? A simple one-word tradename, preferably one that stands out.A Hence, […]

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The top Super Bowl commercials are rated by the public for entertainment but which commercial is the best to sell the product? It’sA the MichaelA BublA(c) BublyaC/ commercial by Goodby Silverstein & Partners. Why is the MichaelA BublA(c) BublyaC/ Super Bowl TV commercial my winner? It’s not analytics. SPARK Neuro is an interesting company offering neuro analytics to […]

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Most lawyers know by now that they need a custom vanity phone number to compete with a and stand out from a other attorneys in their field. However, the next question can be more complicated. How do you choose the ideal phone number for your law firm? On the surface, it might seem easya| find […]

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A lawyer who recognized the value of billboards ran into a roadblock when he purchased five buildings for the purpose of advertising his law firm on billboards. In an effort to reduce the number of billboards, New York City’s permit requirements for outdoor advertising now only allow a billboard when the building is occupied by […]

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Does your law office advertise a slogan or vanity phone number on your website or advertising? If you haven’t trademarked it, you might be in for an unpleasant surprise. I once put “No Fee Guarantee” on my law firm website. Sometime later, I received a letter advising that it was trademarked and that I would […]

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Beginning in October, if your law firm website doesn’t use SSL, Google will warn visitors who use your contact form that it is aNot Securea. Potential clients will likely go to another lawyer’s website when they see the warning. This is what a website without SSL looks like in the address bar of Chrome This […]

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With the importance of Internet advertising for lawyers, some attorneys have the misconception that the internet makes 1-800 vanity phone numbers less important then they used to be. In the Internet Age, Vanity Phone Numbers Are More Relevant According to a study of US customers by research agency eConsultancy, phone calls were the most preferred […]

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Kirkpatrick Creative, an advertising agency representing law firms, says probably not. Not surprisingly, it seems that print yellow page phone books still work. Usually, when a new form of media arrives on the scene, it doesn’t replace another form of media but just adds another dimension. One caveat is that I’m not sure how long […]

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Is your law firm really going to extremes when providing customer service to your clients? This lawsuit funding company does. In fact, they’ll go so far as to kill someone for you! Maybe the defendant. This video shows a testimonial on a TV commercial from Oasis Legal, a company providing lawsuit funding to personal injury […]

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